But you might be wondering why financial institutions would want to create a product that gives money away. The reality is that this isn’t a new idea, but it is a response to a growing demand from clients.
This is the start of our blogging journey. Surely, you're thinking, "Everything interesting in philanthropy has already been blogged about." Being newcomers, we know we have a lot to learn and think we'll have new and interesting perspectives to add along the way.
In almost every conversation that we have, we are asked how we started down this path, and what’s our background in giving and philanthropy.